Saturday, May 30, 2009

Breaking E

Step two in a the emulsion business is all about feel.

Thickeners are the real work horses when it comes to a lotion.

Thickeners can make a lotion feel draggy, sticky, gooey and heavy. They are also as the name implies the foundation of thickness.

Thickener can be anything from Carbopols to xanthan gums. And contrary to popular belief there is no such thing as an organic thickener. Xanthan Gum is a bioreacticed product, please get over it.
And carbopols are no longer being purified with benzene. That being said, there are really two different ways in which thickeners operate and this is important to the overall appeal of a lotion.

Xanthan Gums are a class of thickeners that behave like a parachute. Before they are added to water they are packed really tightly and are easy to use. However when added to water they expand and interconnect and give structure making pockets that the emulshon has to fit into. As xanthan gum does this the over all feel becomes slime type feel.

The second method of thickening is by using Carbopols. Carbopols are examples of longer chained polymers that work by assimilation. The reason they work is they attract water and hold water molecules very close to its polymer chain. By doing this it makes water not available to slide around the emulsion and therefore thickens. This method is often used in gel systems and can make for clear products. The lotions that have carbomers have an after feel of tackiness.

When either of the above methods are used they are only short term processes that as soon as physical action is used against them they break down. Making it a temporary fix!

That's all I got for this installment Next time it all about the Fatty!

Monday, May 25, 2009

I know marketing because I've seen, "Save the Last Dance"

As promised the next part in the marking to youth guide!


Baggy clothes, cool moves, complicated greeting rituals and clever raps: that's hip-hop in a nutshell. Hip hop is a cultural revolution which originated in the Afro-American ghettos of New York in the 1970s and was fueled by hatred on an unfair, discriminatory society. In the last three decades, hip-hop has spread to become a global subculture for urban youth; it defines itself as street culture. Hip-hop came to ascendancy in the 1980s, when kids in the US and later Europe, they started rapping, spraying graffiti and break dancing. The music is lyric spoken or chanted over a strong, catch rhythm.

WHAT!?! Maybe is just me but in one paragraph did this just marginalize a whole genera and it's importance to youth culture? How can this even be close to the truth! Which I'm afraid it is not! I'm still trying to find where hip-hop was fueled by hatred anywhere on the net. Social injustice yes, but hatred? That's a really big step in the wrong direction for hip-hop. Even wikkipeda says that the old school hip hop promoted non-violence.

It's ridiculous to say the least.

So ,what did we gain from all of this: White people can't market.

Next week Emos: Livejournals backbone!

Sunday, May 24, 2009

News news news!!!

Consumer reports rated 2 of my formulas as a best buy! Thought people would like to know!

Saturday, May 23, 2009

Application: The psycological war won and lost and won in an instant

Application is the first presentation of the lotion. When the intended recipient looks at the masterpiece for the first time, they use preconceived ideas as to how it should feel. This preconception is totally in the hands of the consumer. When the properties or the intended look run astray, the impact on how the user feels about the overall value of the lotion can also be affected and effected. Application is not only visual but it is in the preconceived physiological value of the product.

Some companies use this initial physiological impression as a way to niche their products. Take for instance Daily lotion. When you look at the product in the bottle you will notice that it has a shine. This wet look to is signify to your subconscious that this is a moisturizing product. Water glistens, and therefore this glistening means that this product is good for a wet moisturizing feel. Instantaneously, without even thinking, you have given yourself an opinion about something you haven't even touched.

Another example of this is body butter. Just by saying "butter" you instantly have an idea of what this should feel like without an example. Instantly, the mind goes for a heavy thick paste like solid in your head. The mind furthers this concept to say that this is a dry somewhat unyielding spread that covers and coats. An instant physiological reaction as to how your idea should feel.

Psychologically speaking not all precepts are helpful in intended use. Soaps and cleansers are one type product category that have suffered greatly by physiological impression. The true cleaning power of a soap is directly related to its surfactantcy. However the perception is that the more a product foams the better it is at cleaning. These concepts may seem to be the same but they are a constant struggle for the modern formulator. I once created a cleanser that would cleanse black heads and makeup off the face without harming the nourishing oils within the skin. I went to marketing and they loved how it worked, however they hated how it the application wouldn't foam. When I added foaming agents to the wash, the ability for the product to clean like before had become extremely limited, thusly losing the function for foam.

Application is the psychological feel. It hits upon what is known as the sixth sense in formulating. A sense that carries over well into the final phases of lotions, cleanser, or any bath and body products.

Next week: Breaking The E! A tragedy with a sweet outcome.

Visit my store at

Wednesday, May 20, 2009

Youth Culture and Marking like Pie and Clowns

I often get marketing pieces from firms that spend millions of dollars on research, countless hours of development and highly organized focus groups. All of this so the company they are helping can "get to know" their target market.

It's beyond words. A masterpiece PC and MTV. God help us all.

This months report was on Youth culture-Outward expressions of an inner attitude
they break this down into seven categories that all teens fall into. I'm posting this word for word, because everyone deserves to read this its glory.

Today's category is..... Ravers

Ravers are pleasant, usually conspicuously dressed people with an affinity to psychedelia; they like going to parties, having fun and listing to loud music with thumping baselines. The name comes from the verb "to rave." Ravers are partial to brightly colored distinctive style, depending on which techno scene they belong to. Ravers can generally be divided into one of the several categories or scenes, each of which has different tastes in music and clothing. Ravers like to go to raves - all-night parties where loud techno music is played. There are five main techno scenes: Hardcore, House, Breakbeat, Chill out and Acid House. The three biggest raves in Europe are the Love Parade in Germany, the Street Parade in Switzerland and the Budapest Parade in Hungary.

Just wow! You can literally hear the old lady voice with the condescending tone ring in your ears! Watch out world a 50 something found Wikkipidea! Can you believe I get this stuff in the mail. I like the part about how Ravers go to "raves", that clever. Ryan Seacrest must have editied this thing.

Literally it's the idiots guide to youth culture. I think you're going to be ready for the next one Next week some time the post Hip-Hop!

Saturday, May 16, 2009

Why should I care about lotions?

Lotions are like food. You can have the finest ingredients and still make the most disgusting thing ever. It's true, it really is. I've dissected some of the most popular creams and lotions. And I've found that essentially. There is no difference between Vaseline and Jergens. They hide behind the brand and find that as an excuse to sell hamburger as sirloin. This is due to people not knowing what to look for in a lotion. Hopefully in the next couple of week anyone looking at this will come to appreciate what happens and what is necessary to fully enjoying a surprising and pleasant experience.

Let's get started:
Most people don't know this but there are 5 stages to applying and getting the full sensory out of their lotion.
The first step is the application. This is described as the initial feel. To wet or oily you probably won't like it.
Second the breaking the emulsion. This is where initial glide and slip are important. To much of or little of the thickeners will drastically affect how the glide will proceed.
Third is the final break down. This where the product is almost into the skin and the oils and emollients start to take over.
The fourth in initial skin feel. After the last of the final break down phase has been fully applied to the skin and the skin is dry or oily or when we've finished rubbing the lotion in. This state is where most people judge if they like the lotion or not!
The final stage is the hour after application. Where the true judge of whether it works or not needs to me made...

This may seem overdrawn but this is what happens in the application of a lotion. Fail at anyone of these junctions and the whole systems is compromised. Just like in food. To much salt or not enough yeast. The whole thing doesn't turn out right. Then it doesn't matter if your serving hamburger or sirloin. Nobody going to want it.